You, as a smart business owner have already set in place your on hold messages, so why mess with a good thing? “If it ain’t broke, don’t fix it” right? That could be true, but only if you want stay just behind your competition and ignore a simple and easy way to help your company grow.
Did you know that more than 70% of business phone calls are placed on hold for an average of at least 45 to 60 seconds each? And that doesn’t even take into account those long drawn out hold times you get with larger companies or during peak hours. And what about those calls that come in outside of business hours? Those times when customers call and cannot reach a physical person are so essential to their overall customer experience.
Think about it this way. You have called in to a company and been placed on hold. Would you rather listen to boring elevator music, or hear a real person tell you a little bit more about the business? This could include anything like current promotions and events, fun facts about the company, or even a recommend add-on product. All of this can be promoted without you having to use any extra staff or company assets.
You have a captive audience on the other end of that phone line, so why not use your resources to the best of your ability? By keeping your on hold message fresh you can maximize the full marketing opportunity that is there is front of you, just waiting for you to pick up the phone line.
Media Messages has the solutions to help you establish and present the complete and full rounded image of your company to the public; by helping you create and update your telephone marketing message. Contact us today for more info and a free sample.