When the Internet first began, websites were just a bunch of text, with a few basic formatting features thrown in. They still serve the same basic initial purpose, which is to share information, however today’s consumer is more discerning and requires more of a visual experience.
Websites created using interesting images, well executed design, and short snappy interesting bits of information are the ones that people will return to. And those that use video are ahead of the curve, catering to our generation’s media hungry appetite.
Web videos are an easy way to get across a lot of information quickly, without bogging down the customer with a lot of text, while at the same time imparting some of your branding and corporate image. This is why it is important to ensure your web video is produced to a commercial quality standard.
Take this one we did recently for Southern Boards