…. On-hold messaging is most effective when the recordings are updated on a consistent basis. Businesses that play the same on-hold recording for months or even years at a time are missing out – and even risk annoying their customers. After you receive your first recording, you may soon realize that you have some new services or products that you would like to add to the messages, or seasonal promotions. It’s always a good idea to change the background music, so that your callers have something fresh and new to listen to. How often a business should update its recordings depends on the particular needs of that business. Some businesses would do just fine with 3 recordings a year, while others may need a new recording each month. This may be one marketing tool you may not want to put “on-hold!”