Audio advertising is not just limited to the radio, in fact, the Internet has a number of outlets for businesses to get their message out with the use of professionally produced audio productions. And we are not just talking about audio played on a business’ own website, but through a number of various online streams.
Digital Streaming and Pod Casting
Podcasts and digital streaming is becoming popular practice in Australia, and most of the big radio station has a strong online presence, both social networks and their own websites. While the digital streaming features advertisements played on the radio station, the podcasts are separate campaigns – offered to customers as either an add on feature or as a totally separate campaign.
Just like Pandora, iTunes have embarked on a journey to further profit from their customers’ music enjoyment. They have recently released the new iTunes Radio with their phones, and customers will essentially be able to create their own radio station – selecting their own music, and unless they pay extra for the premium version, audio advertisements will be part and parcel. Just another way for businesses to get a piece of the pie.
This is an oldie, but an absolute goodie. YouTube is the world’s third largest search engine, so doesn’t it make sense to have your audio message listed on this popular social network. Combine so creative visual with your professional audio production and get your audio heard by the masses.
Net Audio Ads
Net Audio Ads is one of the largest audio networks online. According to their website, they are able to reach a much wider audience than television of radio. With Net Audio you can be really selective with where your audio production is played, and really get to the audience best suited to your brand. Net Audio Ads is very similar to Google Ads, except using audio instead of text based. Whilst this is essentially an American website, it won’t be long until Australia has its own version.
Online audio advertising is a proven method that has helped businesses to educate their customers and convert sales. In fact, Google Audio Ads declare that 22% of Internet users will make a purchase based on what they have heard on the radio.
There is huge potential to get your message out to the masses, and to reach a market that you may have previously been unable to. The Internet has opened so many doors, and now is the opportunity for savvy businesses to make their impact.
If you are interested in conducting an online audio advertising campaign, then please contact our friendly team here at Media Messages for a high quality audio production. For more information, please call us on 1300 796 694.