Watch your Business Grow with Telephone Messages On Hold

Posted on February 13, 2012 by mediagro

If you are considering effective forms of marketing for your business, messages on hold is one such way for great promotion of your business’ products and services.

When it comes to answering phone calls, it is necessary on most occasions to put your customer on hold. This may be to transfer the call to the relevant department, or to gather the information needed to answer the questions your caller may have. On hold time is a perfect opportunity to promote your business and generate further sales using messages on hold that relate directly to your business.

Even though you may know your business intimately, don’t make the mistake of expecting your current customers or future prospects to have that knowledge. You will be missing a fantastic marketing opportunity if you dismiss the power of this technique. You may believe that people switch off when messages on hold are playing, though many people do actually listen to them and many a wise sales marketer has not regretted implementing the system, with many increasing their sales exponentially.

Often to keep spending down, many businesses make the mistake of playing local radio stations or annoying music. This can be very frustrating for customers, especially those that may have to hold for extended periods of time. When playing radio stations, you run the risk of promoting rival businesses, as the majority of radio stations use advertisements for their revenue. Imagine having a potential customer on hold, and they hear of a promotion from a competitor that has a better offer. You have just lost their business. Not to mention word of mouth, when they tell their family and friends about the other offer – more customers lost.

Messages On Hold is a great marketing tool to create a feel of your company’s values. The style of music and the voice artist you choose can make all the difference to your company’s success. It’s also a fantastic way to promote up and coming events, and secondary products and services that people may not be aware of.

Think of it like having your best sales person delivering a direct message to your customer, you have a small space of opportunity to deliver your most compelling message and marketing is the key to your business’ success.

These days in our fast paced world, it is becoming increasing more difficult to capture new customers. By implementing a powerful marketing device such as messages on hold, you’ll put your business ahead of your rivals.

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Watch your Business Grow with Telephone Messages On Hold

Posted on February 13, 2012 by mediagro

If you are considering effective forms of marketing for your business, messages on hold is one such way for great promotion of your business’ products and services.

When it comes to answering phone calls, it is necessary on most occasions to put your customer on hold. This may be to transfer the call to the relevant department, or to gather the information needed to answer the questions your caller may have. On hold time is a perfect opportunity to promote your business and generate further sales using messages on hold that relate directly to your business.

Even though you may know your business intimately, don’t make the mistake of expecting your current customers or future prospects to have that knowledge. You will be missing a fantastic marketing opportunity if you dismiss the power of this technique. You may believe that people switch off when messages on hold are playing, though many people do actually listen to them and many a wise sales marketer has not regretted implementing the system, with many increasing their sales exponentially.

Often to keep spending down, many businesses make the mistake of playing local radio stations or annoying music. This can be very frustrating for customers, especially those that may have to hold for extended periods of time. When playing radio stations, you run the risk of promoting rival businesses, as the majority of radio stations use advertisements for their revenue. Imagine having a potential customer on hold, and they hear of a promotion from a competitor that has a better offer. You have just lost their business. Not to mention word of mouth, when they tell their family and friends about the other offer – more customers lost.

Messages On Hold is a great marketing tool to create a feel of your company’s values. The style of music and the voice artist you choose can make all the difference to your company’s success. It’s also a fantastic way to promote up and coming events, and secondary products and services that people may not be aware of.

Think of it like having your best sales person delivering a direct message to your customer, you have a small space of opportunity to deliver your most compelling message and marketing is the key to your business’ success.

These days in our fast paced world, it is becoming increasing more difficult to capture new customers. By implementing a powerful marketing device such as messages on hold, you’ll put your business ahead of your rivals.

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OFFICE WORKS GIFT CARD WINNER

Posted on January 1, 2012 by mediagro

“Media Messages offered a very professional messages on hold service and produced a great result at a fraction of the cost of other companies we investigated. I wouldn’t hesitate recommending Media Messages to any business.” Adrian (Clockwork Print)

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Why Messages On Hold is a Powerful Marketing Channel

Posted on November 30, 2011 by mediagro

Why is it that we always look for the most expensive and intricate ways to market our products, when quite often the most simplistic answer is staring us right in the face? Every business in Australia has a phone line and the customers who have an interest in your company are calling you, so doesn’t it make sense to invest in an effective telephone message on hold system that can further promote your products and services to your callers?

Better yet, a telephone music and message on hold program does not cost a fortune; can be updated regularly to coincide with your company’s promotions and events and most importantly, a message on hold program sounds very professional.

If you are serious about marketing your business and portraying a professional image, then a message on hold system is for you. Let’s look at the alternatives shall we.

Radio On-Hold
Radio seems like an easy option. People listen to the radio everyday – so they must like it … right? Let me ask you a quick question … do your competitors advertise on the radio? If so, why would you want to promote them on your telephone on-hold? Secondly, what kind of music is that radio station playing, and what are the announcers talking about – is it in-line with your company’s culture and ethics? Furthermore, did you know that you could also be hit with a fee for playing commercial radio on your commercial telephone lines? You could completely eliminate all of these hassles with a customised message on-hold program, with strategically chosen music that will appeal to your customers. Better yet, your messages on hold will be promoting your products and services, not your competitors!

Chimes On-Hold
Could you get any more annoying! Need we say more? Seriously guys, Greensleaves is purely for Mr Whippy – not your telephone lines.

Silence On-Hold
It is a proven fact that callers confronted with silence on hold think they have actually been on hold much longer than they really have, and are more likely to hang-up. Furthermore, many callers also believe they have been disconnected when they are put on hold to silence – and inevitably get annoyed and hang up. You have worked really hard to get that phone to call; doesn’t it make sense to invest in some marketing to keep them on the line?

Music On-Hold
This is most definitely the best option out of the four, and does in some cases make sense to just have strategically chosen music on hold. However, would you use airtime on the radio just to play a nice 30sec music bed?

Customised Messages On-Hold
A good business owner always thinks in terms of marketing. What is the best possible way to get your message to your core target market, and how can you do this without massive overheads? A telephone message on-hold system does just that – it is a platform for you to tell your core customers all about your business at very little cost. A message on-hold program is one marketing channel that you have full control of. You choose your placements, you choose how long each message goes for and the life of message on hold campaign lasts a lot longer than your traditional marketing channels – at a fraction of the cost.

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EFFECTIVE TELEPHONE MESSAGES ONHOLD PROGRAMS – BBQ’s and More

Posted on October 18, 2011 by mediagro

Creative Signifiers
Most businesses want to use their on hold messages to create a professional or corporate image for their business, so they choose to have their voice over messages produced in a corporate way with a corporate sounding music bed behind. Sometimes though, while informative they could be a lot more entertaining for the caller to listen to. This is where clever scripting and audio effects are a great way to entertain your potential customer and keep them on the line!

BBQs and More, one of our brand new clients are a fun and friendly business, and wanted to use this image as a springboard for their On hold Messages. For the Media Messages creative team, this also means it’s a fun and challenging brief to take on. The good thing about a brief like this where the business’s products include BBQs and everything outdoors, the creative team can utilise words and their double meanings and sounds to break up the important information and create a production that is unique, innovative, and maybe even give the customer a giggle.

Take a look at the following message from BBQs and More’s current on hold program. The creative writer used words associated with BBQs like grill and hot to give the messages a fun and friendly feel.

Message 2: At BBQ’s and more we DO much more than just sell you a BBQ. We encourage you to grill our friendly and helpful staff on all our barbequing equipment, outdoor furniture and accessories in stock.

Message 7: BBQ’s and More is not just about Summer entertaining, our great range of outdoor heating and fire pits for the cooler months are pretty hot too! With the same high quality standards and very best prices, you can definitely get into BBQ’s and More all year round!

You can be serious about on hold messages, but it doesn’t mean you need to be serious all the time. When callers listen they pick up on the puns and they more likely to stay on the line if they are being informed AND entertained. The other way to make messages more entertaining is to utilise the scripting and special effects to set a scene or tell a little story.

Message 6: (SFX: party and entertaining sounds) Have you ever been excited about having a fun get together, about to crank up the BBQ… and… (SFX: Silence) NOTHING HAPPENS! (SFX: disappointed sighs). Never again have your BBQ ruined because you forget to fill up the gas bottle or it runs out when you are just getting started. The team here at BBQ’s and More can convert your BBQ to run on your home reticulated natural gas. To find out more, stay on the line- we won’t be too much longer!

Message 9: (SFX: Scary music bed) Is your BBQ looking pretty frightful? (SFX: Scream) Then get rid of it and get a brand new one from BBQ’s and More! And guess what- when we deliver your new one, we can remove your unsightly one and recycle it responsibly- within the greater Auckland area! To find out how you can get rid of your BBQ eyesore- just ask us when we return in just a moment.

The above messages have created little entertaining situations with special effects, in which the business mentioned could be of use to the caller. This places the thought in their mind that it could happen that they run out of gas so they should think about getting their BBQ converted, and that yes their BBQ is not in good condition but they didn’t know there was a recycling service so they make take BBQs and More up on that offer also.

Thinking outside the square when it comes to advertising with your on hold phone messages is what the creative experts at Media Messages are good at, they can turn your bland and drab messages into something entertaining and fabulous! Why not have a chat with the creative team today, and see what they can put together for you.

For more information about how you can get the most out of your telephone on hold music and message program, contact us today on 1300 796 694.

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EFFECTIVE TELEPHONE MESSAGE ON HOLD PROGRAMS – Nova Institute of Technology

Posted on September 9, 2011 by mediagro

Short, clear and concise phone messages are an extremely effective way to inform your customers about your products and services. Remember, your callers on hold, are only on hold for approximately 15seconds, so you’re best to get straight to the point, rather than beating around the bush. Our client – Nova Institute of Technology does this perfectly; which makes sense as they have an abundance of information to get across.

Take for instance their first telephone on-hold message, they get straight to the point and in one simple sentence, they tell their callers on hold exactly what courses are on offer. In this particular phone message, there is no need to try and create a feel or a mood, it is best to get straight to the point. Better yet, callers are more likely to hear the entire phone message when they are waiting on hold, rather than just hearing part of it.

Message 1: Here at the Nova Institute we provide a range of vocational courses in Aged Care, Child Care, Electronics, Graphic Pre-Press, Multimedia and Business Management for local and international students.

Nova has utilised every single message to its maximum. Their strategy when it came to the telephone on hold message program was to stick to one vital piece of knowledge for each message. They believed by doing so they would be more likely to clearly get the message across on that particular phone message. When they called Media Messages, they clearly indicated to us that they don’t like to leave their callers waiting on hold for too long, and therefore wanted to focus on shorter, simpler messages.

The next phone message for instance, directs their callers on hold to their website. The importance of this, is that their website has even more detailed information that the caller can search – possibly even finding the answer they were originally calling Nova for.

Message 3: You can find out more about our range of courses, study options and flexible payment options at our website. That’s www dot nova institute dot net dot au.

In fact, their website is obviously an important platform for their business, and is referred to throughout the message on hold program. According to the Australian Bureau of Statistics, in December 2010 there were over 10.4 million active internet subscribers in Australia (this figure excludes internet access through mobile handsets), so the chance of Nova’s customers having access to internet is relatively high – so doesn’t it make sense in trying to direct your callers to this platform?

Message 10: Did you know that you can pay all your Nova Institute fees online? Payment is easy, simply visit our website www dot nova institute dot net dot au and click on the ‘Pay your fees online’ link. For any other questions please stay on the line and we will be with you in just a moment. Our website again is nova institute dot net dot au.

Nova Institute of Technology is a great example of a business really fine tuning their message on hold marketing strategy. When working with them to produce their telephone on hold production, they took the time to really decide what was of the utmost importance to their callers on hold. If you want to get the most out of your phone message on hold program, consider the following questions, before filling out our creative brief.

• What are your core product / service offerings? • What are your secondary offerings – and would this be more useful information to use in your phone messages (if they are calling, they are likely to already know about your core offerings) • What questions to your callers often ask? Can you answer this in your on hold program? • How should your onhold program align with the rest of your branding? • When asked what your business does, what is the quickest and clearest way to tell them?

Don’t be afraid to get your staff involved! They know your customers and the questions they are asking. They will also have their own spiel on what your business does and what it offers – and it might be a creative and entertaining way to explain your product and service offering to your customers.

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A Call Out to The Very Successful 240km Ride To Conquer Cancer

Posted on August 30, 2011 by mediagro

Leading Australian phone message company, Media Messages, is proud to announce that the Ride To Conquer Cancer was one of Queensland’s most successful fundraising events ever, with a total of $4.5 million raised for the worthy cause.

The staff from the Gold Coast audio production company backed the cause, sponsoring Team Sunshine – a team of two dedicated riders, Natalie Masters and Tanelle Barrett who rode for 240km all in a bid to raise funds for cancer.

The audio phone message group’s national operations manager said he was extremely proud of Team Sunshine, and he intends to support them in their bid next year also.

“We are extremely proud of our friends and their massive efforts. We have watched them train vigorously throughout the year, and we watched them complete this massive ride with a great sense of pride!

“Media Messages supports a number of charities, but when Tanelle and Natalie approached us, we knew we had to get involved, our team of copywriters and audio engineers unanimously agreed and we all opened our wallets to help in whatever way we could,” said Mr Loftus.

The Ride to Conquer Cancer helps raise funds for Queensland’s institute of Medial Research, and Team Sunshine’s Tanelle Barrett said there was a lot of preparation put into the event.

“240km is quite an exhausting ride. We trained very hard, riding between 60 – 100km every weekend … but it was for a very worthy cause and knowing what cancer patients go through really put things in perspective … which made the ride a whole lot easier.

“It was a great challenge, so much so that we have signed up again for next year’s event,” said Miss Barrett.

The Ride to Conquer Cancer was held on the 20th – 21st of August 2011, and was open to anyone who had the motivation, a helmet and a bike.

Joshua Loftus said his phone message company would be calling out to all of their clients to help contribute to next year’s Ride to Conquer Cancer.

To find out more about how you can become part of the team or how to make a donation, visit http://br11.conquercancer.org.au.

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Telephone Message On Hold Company Calls Out to Businesses to Get Behind The QLD Flood Victims

Posted on January 14, 2011 by mediagro

Located on the Gold Coast and only 100km away from the devastating floods in Brisbane and Toowoomba, Message on hold company, Media Messages, has donated money to the victims and is urging other businesses to do the same.

The message on hold company, Media Messages, who usually helps businesses call out to customers, is now “calling out” to businesses, clients, suppliers and employees to help the Queensland flood victims.

Passionately behind the move is Media Messages national operations manager, Joshua Loftus.

“This is a devastating, tragic natural disaster … and it is literally at our back door! Lives and homes have been lost. The least that we can do is help these Australians rebuild what they have lost.

“We are urging all of our customers and suppliers to donate to the victims of the floods. As a company we have made a contribution, and our staff, without any hesitation, put their hands in their own pockets and dug deep,” said Mr Loftus.
Floods like this have not been seen in Queensland since 1974, and over 200,000 Australians have been affected by the floods and 15 lives have been lost so far.

According to the Brisbane City Lord Mayor, Campbell Newman, (in an interview with the Courier Mail) “the clean-up effort, ultimately, will take many, many months”, forcing many families to take refuge with family and friends whilst they clean up their homes.

If you would like to make a donation and help the victims of the Queensland floods, then please make a difference by donating to the QLD Governments Flood Relief Appeal http://www.qld.gov.au/floods/donate.html.

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Message On Hold Company and Variety, the children’s charity Help Local Girl

Posted on November 9, 2010 by mediagro

Eager to give back to the community, telephone on-hold message specialists donates $30 from every on hold package to Variety, the children’s charity. Their contribution has now helped fund medical expenses for a 14-year-old girl who has Global Developmental Delay.
Leading messages and music on hold company, Media Messages, has been working with Variety, the children’s charity by raising funds to help children who are sick, disadvantaged or have special needs.

Media Messages national operations manager, Mr. Loftus, said that the audio production company supports the charity by donating $30 from every on hold package that is signed up.

“We really wanted to be able to give back to the community and make a difference somehow. When we spoke to the team at Variety, the children’s charity, we knew that this was a worthwhile organisation.

“Recently, through our contributions, Media Messages was able to help a young local girl called Amanda, who has Global Developmental Delay. We felt very honoured to be able to help in such a big way,” he said.

Mr Loftus explained that Amanda’s condition means that she is unable to verbally communicate and has significant intellectual impairment. However, Amanda’s motor skills have significantly improved over the years through constant encouragement from her carers to walk, stand and balance.

Doctors prescribed what is called Second Skin Postural Splints to assist with Amanda’s development. The splints cost nearly $2000 and were simply not an affordable cost.

“Through our contributions to Variety, Media Messages was able to cover the cost of Amanda’s splints. Amanda now wears them every day; it assists her in achieving correct body alignment and compensates for some of her involuntary movements and decreased muscle control,” said Mr Loftus.

To find out how you can help children like Amanda, visit Variety, the children’s charity at http://www.varietyaustralia.org.au/.

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Australia’s Message On Hold Specialists joins Facebook and Twitter

Posted on October 22, 2010 by mediagro

Media Messages Australia joins forces with social media giants Facebook and Twitter.

The messages on hold company has chosen to connect with their customers through these popular social utilities, and invite all customers, voice artists and marketers to follow them.

“In todays world, people of all ages are internet savvy, and we really want to use this opportunity to understand our customer base a little better,” said Media Messages Operations Manager.

Customers can expect to get all the latest news and information as it happens, and they will be the first to find out about Media Messages’ on-hold promotions.

“We will be constantly updating our pages each day so as to ensure that our customers are provided with all the latest industry information … We will use this platform to introduce our voiceover talent, showcase various on-hold messaging productions and let our customers know about any promotions that we are offering.

“We have a monthly competition, where we give one lucky customer an Office Works gift card – followers will be able to view our winners online,” he said.

For those potentials customers wanting to find out a little more about Media Messages, a comments section on these social utilities will be made available, so customers are able to read testimonials about Media Messages’ professional telephone on-hold service.

According to the Operations Manager, the demand for telephone on-hold messaging has grown significantly in Australia over the past couple of years – partly due to the number of emerging Australian businesses and also due to companies seeing the value in marketing their brands through on-hold messaging.

Media Messages offers businesses throughout Australia with powerful telephone message on hold solutions.

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Telephone: (+61) 7 5502 0264

Fax: (+61) 7 5677 0635

Media Messages
2, 2 Spencer Road
Nerang, QLD 4211