Award Winning Audio Engineer joins expanding Gold Coast Business, Media Messages.

Posted on October 4, 2012 by mediagro

Media Messages, part of the Media Group, are thrilled to announce the addition of Award Winning Audio Engineer, Dave Evans, to the rapidly expanding team.

Established in 2008 and based in Nerang on the Gold Coast, Media Messages is state-of-the-art, full service, audio production studio specialising in On Hold Messages, Instore Radio, TV and Radio commercials for their growing national clients.

The appointment of Dave brings Media Messages team to a total of 14 which is an extraordinary growth in four short years.

Dave’s impressive career spans over eight years in the radio and recording industry and recently finished a five year stint with Southern Cross Austereo, the largest media company in the country, producing commercials and imaging for their stations.

He was twice nominated for an ACRA (Australian Commercial Radio Award) for his achievement in production , and worked on production for recording artists such as Pete Murray and Delta Goodrum.  A career highlight was producing the audio for the 2018 Commonwealth Games commercials which aided the bid team securing the Gold Coast as the location for the games.

Media Messages Director, Josh Loftus says he is looking forward to the skills and experience Dave’s addition will bring to the company.

“Working in the production industry means you get to know who the best people are and Media Messages prides itself on attracting the best. The end result is that our clients receive the highest level of quality and production for their audio needs.” Mr Loftus said.

“We are in the service industry, and we need to ensure that we not only need, but exceed out client’s expectations, so investment in quality staff is the key to our success,”  he adds.

Famous for their 30 Day Free Trial on all products, Messages look forward to discussing your business audio needs.

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Media Messages Wins Emerging Business Award

Posted on September 27, 2012 by mediagro

Congratulations to us! We have just been awarded the Best Emerging Business Award for the September round of the Gold Coast Business Excellence Awards.

Media Messages started from the humble beginnings as a stand alone studio where the Directors, Ben Harrison and Josh Loftus, worked from home to get it up and running. A short 4 years later, and now Media Messages (part of the Media Group of companies) runs a staff of 13 with a complete state of the art recording studio in Nerang.

Our growth has been monumental, with major national and international clients including Singapore Airlines, Telstra, Mitre 1o, RAMS Home Loans, and Video Ezy to name a few.

We credit our success to customer service, value for money, and focus on delivering high quality audio productions. These features, along with our aim to be constantly evolving and innovating, are what propel our company in the current highly competitive market.

Josh Loftus, Director of Media Messages says he is thrilled that the company has been recognised with this award.

“We have worked hard on continually providing high quality audio solutions for our customers. Our focus is to ensure that all customers, no matter the size, receive a product that will truly enhance their own brand,” Mr Loftus said.

“We are proud of the growth that we have achieved and the results that our clients are receiving.  This is a testament to our talented team who all share the company’s vision of being the number one business audio recording studio in Australia.” he said.

The local community is very important to Media Messages, which is shown by the percentage of all profits we donate to Variety Australia. We feel its important to show our business ethics through our actions as well as our words.

The Gold Coast Business Excellence Awards commenced in 1996 and are celebrating their 17th year of operation. The Awards have grown to be recognised as the region’s most comprehensive and prestigious awards scheme, offering specific and meaningful benefits to the wider Gold Coast business community.

This is a great honour for our quickly expanding company. The awards ceremony happened last night at Jupiter’s Casino, where Joshua Loftus delivered a speech and accepted the award. We want to thank all our loyal Gold Coast customers for their continued support of our local business.

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Lady Gaga’s Tips for Messages On Hold

Posted on September 19, 2012 by mediagro

Lady Gaga has always been ahead of the curve.

Her next album, Artpop, promises nothing different. Most artists release an album and depend on CD and iTunes sales to make money. Not Lady Gaga. She is planning a multi media explosion including a completely interactive computer, ipad, iphone, and smartphone application. It will include ” chats, films for every song, extra music, content, Gaga-inspired games, fashion updates, magazines, and more still in the works,” says Gaga. Based on the fan response to the announcement, this is going to be her biggest release yet.

So how does this relate to messages on hold, and what tips can we glean from a pop star?

1. Know where your audience is. Lady Gaga is a true pioneer in the social media arena, with a huge following on Facebook, Twitter, Youtube, Instagram, and Google+ to name a few. She knows this is where her fans are so she chooses to communicate with them on their mediums.Get to know your target market and where they hang out and you can communicate with them there.

2. Keep a consistent front. Gaga has a distinct look, feel, and approach to life. This outlook and personality comes across the same in every public appearance she makes. You wouldn’t expect her to appear one day in a simple cardigan set and pencil skirt, most people probably wouldn’t even recognise her without a crazy outfit on. Keep your message the same, whether its in your stationary, website, messages on hold, instore sound, or facebook page.

3. Be approachable. When Lady Gaga was staying in Melbourne, not only did she go outside her hotel to sign autographs, but she ordered a whole bunch of pizzas for all the fans gathered there as well! Give your on hold messages a real person perspective by including information that people might like to hear. No one wants to be told opening hours over and over again, try to think the way your customers think.

4. Do something unexpected. Lady Gaga is always pushing the envelope to make sure she stands out from the crowd. Don’t just limit yourself to what your competition is doing, try something new, add an IVR prompt or some great music on hold. Change your on hold messages often and keep the content fresh.

5. Speak to your customers in their language. Lady Gaga knows that her fans are not 70 year old men, but instead young women in their teens and twenties. Get to know who they are and what they like. Use voice artists to match their style and age range, and make sure you are using words and phrases that they will relate to.

Lady Gaga is on top of her industry because she knows her fans and caters to their needs and preferences. By learning the lessons she teaches, your business can improve its on hold message marketing and bottom line at the same time.

 

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What Sets Media Messages Out From the Crowd

Posted on September 13, 2012 by mediagro

So you are interested in adding music and messages on hold to your business telephone line. Now what? When you Google messages on hold it comes up with a bunch of companies that all do the same thing. So why choose Media Messages?

1. No lock in contracts or automatic rollovers: Some of our competition have hidden clauses in their forms that lock you in for up to two years. And you are automatically rolled into a new contact without so much as an email reminder. At Media Messages, not only are we the best priced on the market, but there are no hidden fees. We hate them ourselves, so why would we try to trick you into signing one?

2. Really awesome extras: We provide a technician free of charge to install your on hold messages onto your phone system. Need an IVR or after-hours message as well? We’ll throw that in for free too. Have more than 1 location? We’ll give you a really great discount on any additional sites you want to add. Not quite sure if you are ready to jump into an entire on hold system setup? We’ll give you a free message just so you can hear what your full potential sounds like.

3. Customer Service: Now I know all businesses go on about how great their customer service is. But the proof is in the pudding, and we have quite a bit of pudding if I do say so myself. We actually care about our customers, and as you can see by our testimonials, they are happy with the results.

So what are you waiting for? Contact our friendly team of professional on hold specialists today to see what we can do for you!

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EFFECTIVE TELEPHONE MESSAGE ON HOLD PROGRAMS – Love Connect Australia

Posted on September 12, 2012 by mediagro

Make a lasting impression with your telephone message on hold program and use sound effects to bring your production alive! That’s right, the use of carefully selected sound effects in your telephone audio production can really help to create a feel and convey the appropriate message to your audience … but remember, “Keep it simple”.

Love Connect, one of our very special clients, use sound effects as a way to connect with their own clientele. Due to the nature of their business, they wanted to keep their phone message on-hold program as light hearted as possible, in order to make their customers feel at ease and even have a little laugh.

Take for instance the follow message from their on hold program, Love Connect have utilized pop culture to make a connection with their service offering – however, with the use of the record scratch they are simply saying they can offer better – stay tuned for more! It is really important to note however, that they have kept the sound effects on this phone message to a minimum. Purely used to open the phone message, capture their clients’ attention and then they go into explaining exactly what they do. Have a read for yourself …

Message 1: (SFX: Flip Flop FNK004) Forget sex and the city…. (SFX: Record Scratch) (SFX: Country Comfort CUN002) Forget farmer wants a wife… (SFX: Record Scratch)
(SFX: Internal life CHI008) At Love Connect Australia we understand that most singles that join are very busy with their professional careers, or that some of our country members live in remote areas and don’t have access to a social setting. This is why we are a personalised introduction agency servicing both city and country singles. We proudly guide people looking for genuine relationships with first class customer service.
In another phone message, Love Connect uses multiple sound effects – they do so tastefully and in a way that is relevant to the message itself …
(SFX: Nature sounds, like a pond)

Message 5: Tired of kissing a lot of frogs to find your prince charming?
(SFX: Kiss smooch sound) (SFX: Frog croak) (Disappointed read) Sigh….
(SFX: Evergreen- EMO003) Love Connect Australia is a genuine dating agency guiding people from all walks of life and ages to find true, long lasting love and companionship. Our members are not only genuine; they are looking for genuine relationships.

In the phone message above, Love Connect has used the sound effects to create a scene; effectively getting their customers to imagine the possibilities … and to even have a laugh. Again, they have used their sound effects only within the first part of the phone message and then kept the rest of their message clean.

Whilst sound effects can really add to your audio production, you really need to carefully consider the sound effects themselves before putting them on your phoneline. Multiple sound effects in your telephone message on hold program can be tricky, and are often hit or miss – they can be too much and confuse your customer – especially if they are throughout your phone message – it’s important to choose your sound effects and the positionings carefully. Also really consider the sound effect, whilst it may sound good in your head, ask to hear an example of the effect first – and play it over the phone – does it still have the same effect?

At Media Messages, we are the Australian telephone on hold message experts, and we want to help you get the most out of your on hold program! Our very experienced creative writers and audio engineers will be happy to assist you in finding the perfect sound effects to make a lasting impression.

For more information about how you can get the most out of your telephone on hold music and message program, contact us today on 1300 796 694.

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How Website Videos Can Help Increase Your Site Traffic

Posted on September 3, 2012 by mediagro

When the Internet first began, websites were just a bunch of text, with a few basic formatting features thrown in. They still serve the same basic initial purpose, which is to share information, however today’s consumer is more discerning and requires more of a visual experience.

Websites created using interesting images, well executed design, and short snappy interesting bits of information are the ones that people will return to. And those that use video are ahead of the curve, catering to our generation’s media hungry appetite.

Web videos are an easy way to get across a lot of information quickly, without bogging down the customer with a lot of text, while at the same time imparting some of your branding and corporate image. This is why it is important to ensure your web video is produced to a commercial quality standard.

At Media Messages, we have a complete state of the art audio production facility and the training and experience to make your web video stand out from the others.

Take this one we did recently for Southern Boards

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What does a Swimming Pool have to do with Messages on Hold?

Posted on August 27, 2012 by mediagro

Have you ever dreamed about having your very own pool in your backyard? Think about all the pool parties and backyard barbecues, think how much fun the kids will have splashing around all summer. Not to mention all that glorious relaxing time you will get lounging poolside. Convinced yet?

People in the business of pool building make a living selling you this dream. They market it as family friendly, lifestyle influencing, and property value adding. When you start your search for the perfect pool builder, you want someone who will give you all that as well as being reliable, talented, and good communicators.

Looking at things from the business side, you the pool builder should have some sort of marketing and advertising in place so those customers can find your business. Most people start with a Google search to narrow down the selection, but once they pick up that phone to call you, that is your chance to shine.

For any large purchase especially one as big an investment as a pool, the customer will want to talk to an expert and get more information before they come into your showroom or schedule an appointment.

Unfortunately, the first thing that happens on most business phone calls is that your customer is asked to hold for a moment. This moment could either make or break the potential sale. How, you ask?

Statistics say that 69% of business calls are put on hold, and most customers wait for at least a minute or more.

If your interested customer is stuck listening to radio ads, boring elevator music, or even worse silence, how long do you think they will remain interested?

But we have to put them on hold, you say, so how do we fix the problem?

You can use that telephone hold time for good use. By giving the callers some general information about building a pool, informing them about current specials, and giving them more information about your company, they will be more invested in doing business with you.

A hold message will help you sound more professional, make a better impression on the people calling in, and help you convert more prospects to customers.

Telephone on hold messages and on hold music is one of the best forms of marketing because it helps you interact with those potential clients who are already interested in your services.

Contact us today for your free on hold message. Who knows, maybe with all those extra sales you make, you will be able to install your own backyard pool.

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Welcome to the Newest Member of the Media Messages Team

Posted on August 13, 2012 by mediagro

Media Messages is proud to announce the addition of our newest staff member, Crystal Nicholls.

Crystal has come on board full time as our marketing, graphic design, and website guru. With a background in social media marketing and years of experience both in Australia and overseas, we know that Crystal will be a welcome addition to our team.

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Why Should I Update My On Hold Messages?

Posted on August 6, 2012 by mediagro

You, as a smart business owner have already set in place your on hold messages, so why mess with a good thing? “If it ain’t broke, don’t fix it” right? That could be true, but only if you want stay just behind your competition and ignore a simple and easy way to help your company grow.

Did you know that more than 70% of business phone calls are placed on hold for an average of at least 45 to 60 seconds each? And that doesn’t even take into account those long drawn out hold times you get with larger companies or during peak hours. And what about those calls that come in outside of business hours? Those times when customers call and cannot reach a physical person are so essential to their overall customer experience.

Think about it this way. You have called in to a company and been placed on hold. Would you rather listen to boring elevator music, or hear a real person tell you a little bit more about the business? This could include anything like current promotions and events, fun facts about the company, or even a recommend add-on product. All of this can be promoted without you having to use any extra staff or company assets.

You have a captive audience on the other end of that phone line, so why not use your resources to the best of your ability? By keeping your on hold message fresh you can maximize the full marketing opportunity that is there is front of you, just waiting for you to pick up the phone line.

Media Messages has the solutions to help you establish and present the complete and full rounded image of your company to the public; by helping you create and update your telephone marketing message. Contact us today for more info and a free sample.

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EFFECTIVE TELEPHONE MESSAGE ON HOLD PROGRAMS

Posted on June 10, 2012 by mediagro

eTravel Message Bank
A telephone on hold recording has so many uses, and whilst mostly it is installed to entertain, educate and inform your callers on hold, it can also be used to act as your very own (and very friendly) recorded receptionist.

Take for instance one of our customers, e-Travel, often there call center gets so busy that they are unable to answer the calls. Rather than letting the telephone ring out, or making them stay on hold for large periods of time, they simply use audio advertising as a means to light heartedly explain the situation to their callers. Here’s a fine example of how e-Travel uses their telephone on hold to lighten the mood and inform their customers of what is going on and guide them to the company’s website.

Example Message
Call Centre- Our kingdom for another phone line! Talk about busy! Sorry we can’t take your call at the minute, but we’re flat out filling buses and packing planes. Unfortunately, due to the number of calls and lack of phone lines, we have to ask you to call back in a just few minutes or head to our website at e dash travel dot com dot au. We won’t be long. Speak to you real soon!

E-Travel has also used their on hold message system in the form of a message bank, however rather than just asking the customers to leave a message they have structured it in a way to inform customers specifically about one of their staff members, Roman from accounts. No doubt this man is quite sort after, and e-Travel used their initiative to provide callers (who may regularly ask the question) information about Roman and his availability and how and when to contact him; effectively saving both staff and callers valuable time.

Example Message
Accountant- Hi, you’ve called Roman from accounts. Sorry he can’t make your call at the moment but if you leave a message he’ll get right back to you. Roman punches out the numbers here at e-Travel between the hours of 10 and 4 on Mondays, Wednesdays and Thursdays. If you would like to contact him by email, write to accounts at e dash travel dot com dot au.

The sky’s the limit when it comes to your telephone message and music on hold program, and with our state-of-the-art equipment, there are a endless ways you can use it to communicate with your callers. Call us today and ask for your free demonstration.

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Telephone: (+61) 7 5502 0264

Fax: (+61) 7 5677 0635

Media Messages
2, 2 Spencer Road
Nerang, QLD 4211